By Owen W. Linzmayer
Apple exclusive examines the tumultuous heritage of America's best-known Silicon Valley start-up--from its mythical founding nearly 30 years in the past, via a chain of disastrous government judgements, to its go back to profitability, and together with Apple's contemporary stream into the track enterprise. Linzmayer digs into forgotten information and interviews the foremost gamers to offer readers the true tale of Apple desktop, Inc. This up to date and extended variation comprises a whole lot new images, timelines, and charts, in addition to assurance of latest lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.
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Additional resources for Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
30 day). Woz lost an estimated $20 million on the two US Festivals, but he had fun and still considers them successful. “If I do this for another fifty-five years, I’m in trouble,” Woz quipped to rock promoter Barry Fey. In June, two years since he took his leave of absence, and scant days after the second US Festival concluded, Wozniak entered the building on the Apple campus where the Apple II division was housed and humbly asked for something to do. Apple had just introduced the Lisa and Apple IIe that past January and was preparing to launch the Macintosh at the beginning of 1984.
The Mac IIsi went by many different code names, but was best known as Ray Ban. ) Mac IIcx: Atlantic (aborted 16MHz configuration), Aurora, Avanti, Cobra Mac IIfx: Blackbird, F-16, F-19, Four Square, Stealth, IIxi, Weed-Whacker, Zone 5 (military term for pushing an aircraft to its design limits) Mac IIsi: Erickson (a class of sailboat), Oceanic, Raffica, Raffika, Ray Ban (as in “the future’s so bright, you gotta wear shades;” it shipped to developers with a pair of sunglasses), Spin Mac IIvi: Brazil 16 Mac IIvx: Brazil 32c Mac IIvx Sony floppy drive without auto-insert: Wolfpack Mac IIx: Spock, Stratos Code Names Uncovered Macs: Mac LC Series Mac LC: Elsie (as in the Borden cow…try pronouncing the letters L and C), Pinball (low-slung case design looks like a pinball machine to some), Prism Mac LC Apple IIe Card: Double Exposure Mac LC II: Foster Farms Mac LC III: Vail, Elsie III Mac LC 475: Primus Mac LC 520: Hook 25 (for its 25MHz CPU) Mac LC 550: Hook 33 (for its 33MHz CPU) Mac LC 575: Optimus Mac LC 630: Crusader, Show & Tell (for its multimedia capabilities) In keeping with the agricultural theme begun with the Mac LC’s code name of Elsie, the Mac LC II was known as Foster Farms.
I must say that, as far as enhancing our reputation, this operation was a success. ” General manager of Apple France Jean-Louis Gassée (The Third Apple, p. ” David Fradin (internal memo, April 24, 1984) 44 1985 Lisa discontinued, installed base = 60,000 Apple IIe (enhanced) introduced Apple III dropped from price list; Jobs resigns from Apple Code Names Uncovered Peter Stember Code Names Uncovered Apple’s research and development facilities, located on Infinite Loop in Cupertino, are some of the most secure buildings on the Apple campus.
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company by Owen W. Linzmayer